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Oslo Extra Large: OXLO

OXLO - Oslo Extra Large is a long-term awareness-raising campaign initiated by
the Mayor of Oslo in 2001 in response to a racist murder. Through this campaign
the City of Oslo is striving to make Norway’s capital a more tolerant city, free from
racism and prejudice. It is based on the City of Oslo’s special value document,
which focuses both on citizen and municipal activities. The cornerstones of the
documents are tolerance, mutual respect and understanding. OXLO is a part of
the City of Oslo’s Plan of Action Against Nazism, Racism, and Intolerance.

Project Goal

Over the last 25 years Oslo has grown into a diverse and multicultural city with more than 20% of immigrant population – which leads to changes in the city’s administration and the way of living together in the city.

Who benefits

Schools, municipal agencies, public services working with youth as well as the minority population in the city.

How it works

The OXLO campaign focuses mainly on children and youth and is implemented through schools, day care centres, child health clinics and public services. It includes various elements:

  • The Annual OXLO week with stands, social and cultural events,
  • The  OXLO Prize: municipal award given yearly for special achievements in antiracist work,
  • The OXLO ambassadors: Schools, day care centres, child health
  • clinics and other public services in the city that have focused on antiracist work or have organized the service to promote diversity, are officially named OXLO ambassadors. The OXLO ambassadors are announced through a newsletter on the City of Oslo’s website.
  • Since 2004, it includes also a campaign to make the city’s public service inclusive and tolerant taking into account the special needs of minority groups. In addition, the Municipality encourages the city districts to organise local activities like anti-racist theatre performances or a relay race against racism and prejudice.
  • In 2005, a task force against racism was created . The task force is a network of 15 representatives of NGOs, city and state offices, researchers, youth leaders offering guidance and advice and to respond quickly to crisis situations where youth and violence are involved, and to problems of racism and Nazism.
  • The Board of Immigrant Organizations (300 different immigrant organisations) has been installed as an advisory body to the local government and an important partner in the OXLO campaign.
  • The  OXLO campaign is based in a district of the city of Oslo but works throughout all workplaces in the city.

Results

From 2001 to 2005 the number of  employees with a diverse background has risen by almost 30 %.  By 2008 the results of the action plan for recruiting people with a different ethnic heritage will be evaluated: 74 000 euros have been allocated for this purpose.

Evaluation

The Board of Immigrant Organizations  continuously evaluates results. All workplaces comment recruiting and campaign results in annual reports. During 2008 a pilot project will introduce  a benchmarking instrument  in 3 districts  for evaluating  public services to a diverse population.

Funding and resources

2 employees work on the Oslo Xtra Large campaign. One is dedicated to the campaign, the other to information, annual budget 112.000 euros. The annual campaign budget is 49 500 euros. Every year the city of Oslo distribute 4 930 000 euros to different immigrant associations contributing to including and diversity  in the city of Oslo.

About this good practice

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Stéphane Solvyns
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