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News portal, organisations catalogue and social network for the national minorities organisations 'Etnoweb'

The Etnoweb project was created to improve communication between various cultural organisations and minority communities, and everyone who could be interested in the information provided - mass media, government, foundations or people interested in national cultures. 

Project Goal

The goal of project Etnoweb is to allow activities in cultural societies and societies of national minorities an integral part of the overall information and cultural space of Estonia.

Etnoweb allows to quickly see who is doing what in any cultural minority group. It gives the opportunity to read fresh news from communities and government institutions as well as to see what is happening right now and what will be happening in the future. In Etnoweb information about current competitions and calls for proposals can be found as well as project partner(s). There you can find also contact information of consultants and officials.

Etnoweb aims to facilitate close cooperation between NGOs, NGOs and the state, NGOs and media; involving minorities in creative industry processes. During the first year 300 organisations were included in the catalogue and 20 representative umbrella organisations were involved in projects activities.

The first year goal is now achieved.

Second year goal is to have min. 500 organisations in the catalogue, hold 1 thematic conference and include sunday schools of the minorities in the activities.       
Etnoweb is  based on citizen journalism model – uniting the media school, the media channel inside a social network.

Who benefits

Up to this day, more than 300 organisations with 3 000 members have benefited from the web site. The web site is open to newcomers.

Beneficiaries are:

  • National minority cultural organisations;
  • social enterprises;
  • NGOs;
  • State and other representatives who are working in the field of TCNs integration;
  • Media.

Benefits include:

  • trainings,
  • consultations and instant help in activities planning,
  • help with media and PR issues.

How it works

Etnoweb works by posting relevant information on the portal: user news, organisations' announcements, posting articles, filling the event calendar, creation of user, group and project pages, creation of reports for funds that will provide financial support for projects, posting video and photos, creation of quizzes and competitions, sending announcements to media channels, live streams from events.

Results

85 people took part in 4 trainings:
  • 50 in media, 
  • 10 in video, 
  • 35 in strategic planning.
Relevant statistics, from the projects start day (1 year):
  • Events: 300
  • News: 262
  • Articles: 218
Media representatives have learned more about minority cultures.
Cooperation between schools and minorities organisations has increased.
Different minorities representatives are sharing their practices.  

Evaluation

The users/target group’s opinion and assessment of the activities facilitated by Etnoweb: "Etnoweb gives a great opportunity to be seen and heard in the media, and builds connections between organisations".

Recommendations based on the work conducted until now:
NGOs needed more knowledge and training about media work and strategic planning.

Funding and resources

The NGO Etnoweb team has invested approximately 2000 hour to create the concept, to create the catalogue and to test the platform thus about 36 000 Euro. After Etnoweb was created and started the Estonian Ministry of Culture supported main activities and projects (including studies for users, some online video-broadcasting of events, several festival webpage creations, the development of functionality).

Etnoweb code and model can be used for same goals and projects all over the world – we are eager to allow the use of our platform, under the condition of taking part and collaborating with your project.

Annual budget: 50 000 (EUR), including 36 000(EUR) of non-monetary contribution and 14 000(EUR) support from The Integration and Migration Foundation Our People (MISA) and Ministry of Culture

Number and type of workers needed: 2 programmers, moderator, designer, project manager

About this good practice

Project dates
Geographic area
Estonia
Organisation
NGO Etnoweb
Contact person
Natalja Kitam
Position
Project manager / CEO-founder
Email

Details

Posted by
Kristjan Kaldur
Country Coordinator
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